heard about -- spectrum of ways you heard about the obama campaign communicating with folks with new technologies. there's a lot of segmentation. one of the reasons i did interviews in all the places i talk about is i speak a neutral spanish. you can't place my spanish geographically for a corky set of reasons allowing them to use me in a multitude of places. there's one place where i did one interview all fall, which was orlando. that has a large spanish language media. it's a puerto rican area, and you don't need someone with my skill set speaking to puerto ricans, but fellow port puerto ricans. that's true in other parts of the country. there's a much more deliberate effort this time to ensure in ads and media outreach, and just people to people outreach that you speak to and through folks through the same subgroup. >> and different issues as well? >> yeah. >> i mean, is information coming in a different way? >> issues, this time, at least in my experience, born out in the national exit polls, the issues latinos cared about this time were the issues, the mainstream, if you will, the national i